When: Tuesday, September 24 | 12:00-13:30
Where: Halifax Convention Centre, Ballroom
What to wear: Business casual
ITS Canada and TAC will recognize young professionals and students who are leading their generation. Then, Shelley Row will take the stage with Be Memorable: Harness the Power of Storytelling.
You must memorably communicate your work to clients, elected officials, executives, or the public who have little time and less background in the subject area. You get one chance to make an impression. The secret to connecting with the audience is storytelling. Stories bring transportation to life; through stories, you can represent the impact of transportation projects on people in a way they relate to and remember. In this unique session, learn:
- the neuroscience behind storytelling;
- the fundamentals of story structure;
- the use of emotion and data in storytelling; and
- applications of storytelling to transportation.